Stop guessing about rackets and strings. A 17-chapter guide that walks you through racket types, string selection, tension, grip size, and injury prevention — built around your level and playing style, not a pro's setup.
A complete book series and resource hub for tennis players, parents, and coaches at every level. Built on one belief — there are no shortcuts. Focus on the process, and the results take care of themselves.
Whether you're on the court, in the stands, or behind the clipboard — there's a book in this series built specifically for you.
Junior or adult — learn to develop the mindset, discipline, and habits that separate players who reach their potential from those who fall short.
Books for Players →Your support matters more than you know — and so does how you give it. Learn to fuel your child's development without becoming their biggest source of pressure.
Books for Parents →Develop complete players — not just better strokes. The Process Coach gives you the tools to teach your players how to think, train, and compete.
Books for Coaches →In 30+ years on court — from grassroots juniors to professionals on the ATP, WTA, and ITF tours — one pattern has been unmistakable. The players who reach their potential are rarely the most talented. They're the ones who understand that you can't put the cart before the horse.
There are no shortcuts in tennis. You can't skip the fundamentals and expect elite results. You can't ignore the mental side and wonder why you fold under pressure. You can't rush development and be surprised when players burn out.
When you commit fully to the process — the daily work, the right mindset, the honest self-assessment — the results follow naturally. That's what this entire series is built on.
The Process Player Series was created by Martin Alexander — a high performance tennis coach with over three decades of experience developing players at every level, from grassroots juniors to professionals competing on the ATP, WTA, and ITF tours. The series covers every corner of the tennis world: books for juniors, parents, coaches, and adult players — each built around the same core belief that there are no shortcuts, and no way to put the cart before the horse.
Questions about the series or coaching? Get in touch →Tactical systems, mini e-books with interactive playbooks, full books, and coaching — everything built around the process approach.
The complete tactical and strategic system that turns you into a true Process Player — clear, repeatable processes for the most critical moments on the court, so you make smarter decisions faster and execute with confidence. Start with the free Core edition, or unlock the complete Premium system.
With over 30 years on court and years of experience at the ATP, WTA, and ITF tour level, Martin brings a depth of knowledge that goes far beyond the baseline.
An independent, expert read on where your player stands — and a concrete plan to reach the next level. Three tiers, from $497.
Personalized sessions for junior and adult players focused on game development, mental performance, tournament preparation, and building a long-term process. Walk away with a clear, actionable plan built around your specific goals.
Designed for teams, academies, or small groups of players, parents, or coaches. Group sessions cover process-based development, team culture, and the mental side of competing — delivered in a format that creates lasting change.
Martin is available for speaking engagements across the tennis world and beyond. From junior clinics and tennis events to corporate audiences and industry conferences — every talk is built around real experience, real stories, and real results.
Whether you're a player, parent, coach, or event organizer — reach out. Every great process starts with a conversation.